BMW Logo History: A Spinning Propeller and a Heritage of Excellence

From Rapp Motorenwerke to a Bavarian Icon The Delivery of an Emblem The journey of the BMW brand begins, not with the title BMW, however with an organization known as Rapp Motorenwerke. Based in Munich, Bavaria, within the early 1910s, Rapp Motorenwerke specialised within the manufacturing of plane engines. These have been the turbulent years … Read more

close
close